tomXD got their new product label by running a design contest:
Kombucha drinks business with a heart needs beautiful label designs!
Check out tomXD's Product label contest…
Food & Drink
Other color requirements
Please stick with matte colours that would appeal to the female market.
Ginger & Hibiscus Kombucha
Description of the product
Thank you for your interest in our design contest :-) please take a look at our website for our look and feel. HOLOS (always written in capitals) is a 'Kombucha' soft drinks business. For those not familiar with kombucha, it is a non-alcoholic fermented tea drink, low in sugar and with beneficial health properties. ‘Adult tasting’ – aka not a typical soft drink aimed for children and teens. It is a small but rapidly growing product within the ready to drink tea sector. Our kombucha is served chilled and flavoured with natural ingredients. We are launching three different flavours - ginger and hibiscus, basil and mint, and strawberry and vanilla. We are therefore looking for a family of three similar label designs with the same look and feel. This contest is focussed on one the flavours - ginger and hibiscus. Whichever designer is successful we shall complete the design of the two other labels with them on a 1-1 basis. We are a social purpose business with a simple goal, to 'Make people whole' - see website for more background.
Description of the product target audience
Our target market is young adults (typically 20's and 30's), mid/ high disposable income, generally female, health conscious, stylish, interest in social causes, generally living in cities. This is a versatile drink that someone might have in a coffee shop, buy from a health food store, with a meal or during an evening out if they are not drinking alcohol.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
tomXD collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Fast turn around times on changes and listened to feedback extremely well. From the first design he followed the brief and made our life alot easier in the feedback period.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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