duftlust got their new product label by running a design contest:
Label for Scented Candles: luxurious but catchy, minimalistic
Check out duftlust's Product label contest…
1. Spirit & Mind 2. Calm & Relax 3. Love & Desire
Description of the product
!! I had contact to the manufacturer and we had to reduce the weight of the wax to 100g (3.5oz). Also the final measurements of the jar will be 6cm x 7,4cm. !! We need a product label for candles which will be sold as a set. As you can see on the attached photo, there will be three candles in one set. Each candle has a different smell and thus a different effect which should also be visualized on the label. Since there are 3 candles, there are 3 different effects: 1. spiritualized 2. relaxed 3. loved Our candle jar is made out of translucent glass, but colored in milky white. The candle will also have a bamboo lid on top.
Description of the product target audience
Our costumers are females between roughly 18-45 years and men searching presents for their loved ones. The market is based in Europe. Our product is a lifestyle product. This means that people are willing to pay a few extra dollars compared to similar but industrial products (basic scented candles).
All 3 label should have the same structure and setup. I had a thought on coloring them differently. For example: - „Spirit & Mind“-Label colored in purple since purple has a spiritualizing impact - „Calm & Relax“-Label colored in green since green has a relaxing impact - „Love & Desire“-Label colored in red or pink since they’re the colors of love This is an idea I thought could look interesting, but I think it’ll be hard to make red and purple look good side by side. Feel free to suggest different ways of designing the label. All in all, the label should look luxurious but catchy. The design should be printed on a paper label which will be glued on the jar (translucent glass, milky white in color). You can see all the necessary information, which need to be on the label, on the attached photo with our current label. The logo is fixed. Color of the logo is #4D4D4D (R: 77, G: 77, B: 77) and the font is called Trajan Pro. You can change the font of the product Name and the other information though and feel free to experiment with layout!
What to avoid
I don’t think it would be a good idea to use dark colors (e.g. dark green, dark red) because it probably won’t look good as a set. I like the way of coloring a product you can see at the attached photos. A smooth transition in colors could be a good idea.
The measurements of each candle will be in proportion to 6,5cm x 6,5cm x 9cm (we probably scale up a bit). You can create the label without having specific measurements for the label itself.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
duftlust collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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