LeyendaNegra got their new product label by running a design contest:
Your label + our wine = success assured
Check out LeyendaNegra's Product label contest…
Food & Drink
Description of the product
It is a red wine with an intense load of varietal fruit with a touch of aging in oak, easy to drink and ideal from the appetizer to the dessert
Description of the product target audience
Generation x ('65 - '85) with medium-high cultural level and income
The design that we currently have is the black label with the pen, but seeing that using the pen the design is constricted and only more classic designs come out than what we want. We have changed the blind contest and we have extended the duration. We want the image to be modern and to express a hidden history, which everyone thinks is bad but in reality it is not. It's like the story of the ugly duckling, everyone thinks it's ugly, but it's really a swan. It has to appear "Leyenda Negra" which is the brand and "Cabernet Sauvignon - Syrah" which is the type of wine. We are open to the change of typography.
Width 9 cm approx. Heigth 13 cm approx.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
LeyendaNegra collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Millennial's and people within the 28-48 age market, mostly food oriented individuals who live urban cities. We are tryi
FABRICA Y COMERCIALIZACIÓN CALZADO DE MUJER
Junge Leute, alkohol-affin, Lust auf neue Marken
Socially Aware, Health Conscious African American Men & Women ages 21-45. Location predominately in urban areas . Ente
People interested in wine.
Aimed at a young audience between 25 and 40 years old both sexes of upper middle class.
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