Marawanameds got their new product label by running a design contest:
Labels needed for cannabis edible company ***$500 total reward!***
Check out Marawanameds's Product label contest…
Food & Drink
We make healthy medicinal cannabis edibles sold by legal marijuana dispensaries.
What's your vision?
This will be a two-part process…a design contest and a 1 on 1 design that will hopefully become a long term relationship where I can work with a designer on future products as well. The design contest will be creating the sticker label for a Peanut Butter oatmeal chocolate chip bar. After picking the best design for this label I will then start a 1 on 1 project and pay an additional $300 to design 2 more labels with 2 variations each. These addition labels will be for ice cream (both chocolate and vanilla) and cake (chocolate and cheesecake). The variations for each, the ice cream and cakes, will mostly be changing color schemes and changing out food graphics so they will be relatively quick to make as 80% of the design will be the same for the variation. ***Please only submit to this contest if you are willing to design the other 2 labels and their variations for an additional $300***
Here are the details for the Peanut Butter Bar… Branding Aesthetic Overview: I want the labels to look fun, youthful (appealing to the inner child), reminiscent to candy and snacks that are fun and exciting. The core value of the company is creating healthy alternatives to the junky edibles that are out there. Although typically “health” food often has a more sophisticated, mature branding; I want our products to have the visual appeal of food that is targeted to the average person. I don’t want it to look too “old”, “mature” or “stuffy”. Think fun, happy, exciting! Label Color Scheme: Oranges, browns, light browns, yellow, reds?, tan? Refer to reference product pics in the “Reference Product Photos” > “PB Bar “ folder > “Reeses” image and “Nature Valley PB Bar”. It doesn’t necessarily have to be this color scheme specifically but I think it’s a good place to start. Logo Color Scheme: I think the Healthy High part of the logo can stay green but the color scheme of the oval part of the logo can be adjusted to match the aesthetic of the label Text Front: This information needs to be presented on the front label… Product Name: “Peanut Butter and Oats with Chocolate Chips” (refer to additional notes below) Dosage: “130mg THC Equivalent to 2g dried cannabis” Strain: Indica (I sketched a little marijuana leaf with “Indica” overtop of it. I like this as a design direction for indicating the strain type) Testing: Use the “W” from the Werc Shop logo and write “Tested” beneath it and make it look like it was stamped on by a stamp. Warning: “WARNING: Contains cannabis. For medicinal use only” Text Back: **Please note the back sticker will be black text on white background. Only use black on white to layout the product information ** Nutritional Info: (presented in the typical rectangle layout as seen on most food packaging) Servings 1, Calories 460, From Fat 216, Total Fat 24g,Cholesterol 0mg, Sodioum 210mg, Total Carbs 54g, Sugar 22g, Protein 11g Ingredients: Cannabis, Peanuts, Oats, Coconut Oil, Fructose, Brown Sugar, Flax Seeds, Pure Vanilla, Vegan Chocolate Chips, Seat Salt www. healthy high edibles .com H&S Code 11362.5 and SB 420 Compliant Layout: I’ve sketched out the label with a general suggestion for where to put the information but use your best judgment for where to place things. A note for the graphic image of the peanuts and chocolate…I like the rendered peanut image in the Smuckers label (“Reference Product Photos” > “PB Bar “ folder ) how they made it look modern graphic but not too cartoonish. The same could be done for the chocolate and possibly the oats too to give a visual for the ingredients of the products. Dimensions: Front: 3”x3” square with rounded corners Back: 3”x3” square with rounded corners Product Name: Because “Peanut Butter and Oats with Chocolate Chips” is so long I’m open to it being shortened down to something that’s easier to read/layout. Maybe with the rendered images of the ingredients it could just be called “PB & & Oats with Chocolate Chips” or “PB & Oats with Chocolate”. A little help with how the images and name convey the product would be good. Font: For the product name I’d like it to be stylized to make it stand out from the rest of the text. Refer to the “Stylized product name reference” images to see how they did it. The PB sticker doesn’t need to be like any of the references I provided but I’m just giving you an idea of how they stylized the product name compared to the rest of the text. However, I tend to lean towards the more rounded, bubbly, fun looking stylized fonts for this kind of stuff. The Muscle Brownie is probably most in the vein of what I like. As for the regular text, use what you think is best but I’ve liked Century Gothic for general text related to the brand. You’ll see how it’s used if you go to my website and see how I’ve incorporated it. http://www.healthyhighedibles.com Miscellaneous: Regarding the little pot leaf where it says “Indica”, down the line when I do batches that are Hybrid or Sativa strains I’d like to be able to put a little sticker over that to indicate the correct strain type so it should be sized and positioned so I can sticker over it without covering up too much of the original label.
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Marawanameds collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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