TAWE got their new product label by running a design contest:
Landing 63 Wine Label
Check out TAWE's Product label contest…
Food & Drink
Landing 63 Wines
Landing 63 Red Wine
Description of the product
This product is an affordable wine that over-delivers. Great wine for sharing, giving as a gift, or enjoying at home.
Description of the product target audience
Our consumer is between the ages of 21-65 and enjoys wine casually and is always looking to try something new.
We're looking for a fun & whimsical label that will draw a consumer's eye on the shelf. Please use Red Wine as the varietal and Lodi as the appellation. -Feel: Fun, light, whimsical -Imagery Ideas: small boat, dock, anchor, label cutouts/negative space -Inspired by the boat dock called Landing 63 along the Sacramento River -This brand was inspired by the winemaker's grandfather, who farmed the vineyards around the Sacramento River in the central valley. On weekends, he would drop anchor at Landing 63 to enjoy a peaceful, quiet day surrounded by the vineyards. We would love a label that conveyed that feeling of joy, relaxation, and pride in one's community.
What to avoid
We're not looking for a label that is dark, moody, or too modern
Open to suggestions
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
TAWE collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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