Potionwerks got their new product label by running a design contest:
Libertine Vitality Drink Label
Check out Potionwerks's Product label contest…
Food & Drink
Libertine is a 'vitality drink' made using natural ingredients that is very mixable with spirits, including vodka, rum, whiskey and tequila. Thus we are aiming to capture mature cosmopolitan consumers who dislike the 'chemical' taste of energy drinks but like to be alert throughout the day (or night). The equally healthful and flavorful ingredients unique to Libertine give one a feeling of focused calm, alertness without the intense feeling of caffeine. Libertine is intended for people who work hard and play hard, living life to its fullest with decadence and irreverence. This beverage is intended to compete on-premise (bars, clubs, etc.) with the likes of Red Bull / Monster in a similar 8.4 oz. can format, however the taste works in any cocktail that contains citrus fruits, and the feeling is better. So the first segment is upscale night life, gender neutral. Beyond that, moving into retail, we'd like to aim broadly for the Whole Foods crowd as a 'natural' product that is refreshing to drink throughout the day. It provides an alertness without the crash. So generally speaking we see our customers to be 18-35, skewing slightly male but female friendly, who live high-octane urban lives. They will purchase Libertine as opposed to the majors because 1) they don't like the flavor of the others, 2) they want an 'all-natural' product, 3) it makes them feel calm but alert and 4) it has a more up-scale / classy image than the competition.
What's your vision?
Present artwork consists of a 'mirror' cutout on the front augmented with the product name and content statement, with the back comprised of a rabbit image surrounded by swirl text and the nutrition facts panel. Please feel free to alter stylistically or make substitutions as you see fit. The rabbit can stay or go. Good luck!
$1,199 Platinum package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Potionwerks collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Socially Aware, Health Conscious African American Men & Women ages 21-45. Location predominately in urban areas . Ente
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Dogs, any age Customers age 30-55
middle to high income individuals (primarily middle). Price range per bottle: $18-$30. Age range: 26-40 year olds. New g
Men and Women - ages 25 to 60 yrs old. Health and well being enthusiasts
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking
21 years old and up!
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