wrenburycider got their new product label by running a design contest:
Limited Edition Label For Canned Cider Sold In The UK
Check out wrenburycider's Product label contest…
Food & Drink
Dappled Apple Cider .. .. Pure Sunshine In A Can
Description of the product
Limited edition canned cider from an award winning boutique cider maker, made from pure cider apples grown on our own smallholding
Description of the product target audience
males and females 25 - 40 years of age with a higher than average disposal income and an interest in food provenance and small producers.
Update 11th Jan .. We have uploaded a text file which may be useful and some apple images that could be cropped .. Their usage not essential. A label for our limited edition cider. It will be in 330ml cans the label is wrap around and should have room for a number i.e. 1/3000, 2/3000 etc which the label printer will add. • High Resolution (300dpi minimum) • CMYK Colours (Not RGB) • 3mm Bleed around label design of 85mm x 205mm • Outlined Fonts & Images • Editable PDF File Format Please bear in mind our target audience, and statutory information this must say :- Wrenbury Cider CW5 8EW Sparkling Cider Contains Sulphites 7% Vol Batch Number KB16C Best Before End 03.2019 330ml in 4mm minimum size and in the same field of vision as the name. Serve Chilled Bar code size 250mm x 120mm white box with code file attached . The actual can is dull silver We have a five star food hygiene rating from our local authority you may want to use this image in a small way .. uk gov food standards It may be the final vol may need to be edited, we could not upload the bar code file in its original format so this too may need altering if it is not sharp enough
What to avoid
We are in the UK. Cider in the UK is an alcoholic drink unlike in America where it is not. Cider is an all year round drink in The UK please avoid making the label too summery i.e. indicating it is a summer drink. Please avoid making the label too busy. Please avoid making it ' cute ' this product is for over 18 's only Please see below some additional points that have come to light :- 1. The words ' Strap Line ' ( now removed )were meant as guidance such as ' bold ' or ' italic ' they are not meant to go on the label its our advertising slogan so to speak. Sorry for any confusion. 2. Please concentrate on ' Dappled apple ' and less so on ' Wrenbury Cider '. 3. Please do not look up Wrenbury Cider and follow that theme .. we want this to be different. 4. The numbering on the can and the limited edition aspect are really important as it helps make it a premium product. 5. Nutritional information is not required. 6. If you feel the label could benefit from a block of text please add this in Lorem and we will supply suitable words
• High Resolution (300dpi minimum) • CMYK Colours (Not RGB) • 3mm Bleed around label design of 85mm x 205mm • Outlined Fonts & Images • Editable PDF File Format
£229 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at €269.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
wrenburycider collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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