blancab got their new product label by running a design contest:
Looking for a high end label for Sweet and healthy baking mixes packaging!
Check out blancab's Product label contest…
Food & Drink
Sweet and healthy
Chocolate chip cookie mix
Description of the product
Hi! Nice to meet you! After 5+ years of blogging, two friends have decided to launch a physical product, a range of healthy baking mixes. Since we already have a following and blogger friends, and therefore we aren't starting from scratch, we think it'll be very successul, so hopefully that's a little incentive for you to submit your design! Also, since we are launching 4 different mixes, we will later work with the winning designer on a 1-and-1 project to design the other 3. The product will be sold online and in shops. These will be smaller businesses such as cafes, health stores and so on. Not big chain supermarkets just yet. The name of the company is Sweet and healthy. Our mixes will let people super quickly bake at home delicious cookies, bars, muffins or cake without the hassle and, more importantly, knowing that what they eat is completely guilt free. Not only we add no preservatives, fillers or weird ingredients, but our baking mixes are actually made with only the best quality natural, whole food ingredients, which means no refined flour or white sugar even! It's as easy as pouring our mix into a bowl, adding one or two ingredients you'll probably have on your fridge already, and putting into the oven! Furthermore, they are delicious! No longer people will have to compromise by eating the healthy thing, cause these treats are as tasty or probably even tastier actually than the unhealthy option!
Description of the product target audience
It appeals mainly to women from 16 to 45 who have a sweet tooth but care about their health or do not want to put on weight. It is a high-end product in terms of pricing, so it needs to appeal to people with a higher income or willing to make a "splurge" for eating well/not putting on weight.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
blancab collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Your work and logo were unique from the outset. You did a great job, were very responsive to my requested changes and worked hard. I appreciate it very much. I am also glad we went through that little drama at the end because I was educated by it. Educated about the competitiveness of the designers and I also learned the one-line design is out there for all to see and Austin College has not used it yet. Thank you for your efforts. Your win is well-deserved!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
College educated, 21-39, living in urban and suburban communities. Slightly more men than women