belQ got their new product label by running a design contest:
Looking for a Luxury Label Legend for Premium Quality Organic Herbal Latte Blends.
Check out belQ's Product label contest…
Food & Drink
Turmeric Latte Blend
Description of the product
Our Signature Gold blend that delivers relief and bliss with every sip. Benefit from the power of Turmeric paired with beautifully complementary nourishing herbs to help you live better - longer.
Description of the product target audience
Female, 16-21 or 50+, affluent, high disposable income, Australia, USA, Canada, UK.
Custom stand up pouch label packaging in 150g size. We are also looking for design for 300g and 500g drums. We would work with the winner in a one to one project for the other dimensions/sizes and even different types of blends, such as our Matcha, Beetroot and Chai Blends. We want to simplify from what we currently have. I have attached an example of a label I like from Sukin. On the front we want the Z Logo, the Product title, the company name, how many cups it makes - in this case 50 serves, the net powder weight which is 100g. With a expensive looking light yellow colour used to indicate it as the Turmeric blend. On the back we'd like to see - text from the images attached for current back of product, product description, made in Australia label, information on giving back with both hands, how to serve as below; 1. Add 1/2 teaspoon or 2g of latte blend to cup 2. Add hot water to combine ingredients 3. Top with hot milk/mylk Or simply add 1 teaspoon to 200mL of milk/mylk into jug and texture with steam wand until desired temperature then pour into cup. To enjoy cold, simply add ice and top with cold milk/mylk or coconut water. Fonts have been included for you and also the Turmeric image we have. Need to clearly list the benefits of the blend offering Wellness from within to nourish your body one latte at a time. Instagram and Facebook logos to be included in a monotone colour with handle /zandiorganics Website also to be included. Vegan, Non-Gmo, Organic, Gluten Free, Dairy free, raw icons to be included.
What to avoid
Using white backgrounds unless they can be sure it's the same colour as the white packaging. Avoid busy designs, we want simple, elegant, timeless, bold. Needs to look like a luxury beautiful package people will want to display rather than stock in the cupboard.
Pouches are 5.1″ x 8.25″ x 1.5" or 130mm x 210mm x 40mm. Looking for a label that is 99mmW x 150mmH for both front and back. This is for one side, product label is on both front and back, so will need to have two designs at these dimensions for front and back. OR One label to wrap around the side of the pouch that will be 220mmW x 100mmH We will also require label design for cans with the below dimensions. 300g: can size: ID 126.5mm H 70mm, label size: 415mm(L)*70mm(H). 500g: can size: ID 126.5mm H 110mm, label size: 415mm(L)*110mm(H).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
belQ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Madalina was wonderful to work with. Always working hard and fast when we needed to an always making wondefulmdesign suggestions when needed. Highly recommended.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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