Sam Brincat got their new product label by running a design contest:
Make A Label That Makes The Customer Pick It Up And READ MORE! - Super Food Line - Simple By Nature
Check out Sam Brincat's Product label contest…
Food & Drink
We create health food products, whole food products and super foods. We are all about maintaining optimal health and keeping people alive for longer. The target audience is health conscious people.
What's your vision?
Overall Look And Feel: This is a label that focuses on the WOW factor within the product, meaning all the amazing health benefits of spirulina....being: Detox / Immunity / Energy and just how powerful the product is being 20x more calcium than milk and 40x more beta carotene than carrots (thats just some of them) This is a very graphical label, with the sizzle coming though with icons and imagery, making people feel as if this product is so frickin good I have to have it. THE CUSTOMER WILL WANT TO PICK IT UP AND READ IT!! ** YOUR CREATIVE FLAIR IS NEEDED to sell the SIZZLE!! ** Specifications: 1a. We require a product label/sticker that will go on our product bags. 1b.There needs to be a front and back sticker. 1c.The sticker needs to be scale-able over 3 different sized bags. So we will the need files in 3 different sizes for the 3 different bags at the end of the project (all the same label just different sizes The sticker sizes are below: Bag One: 500g / Label Size = 158mm wide x 207mm high Bag Two: 250g / Label Size = 128mm wide x 168mm high Bag Three: 150g / Label Size = 100mm wide x 153mm high (All designs will need 5mm bleeds and crop marks for the final product) Design label to suit the bag colour of your choice the most common colours are black, beige, red, silver, white or natural beige) We are thinking a white bag as we would like to eventually print this design on the bag, but again if you think another colour would work better then go for it. ** Eventually when the product gets going we will be printing on the bags Please design the stickers to fit these sizes. Obviously we only need to see the one size only and on handover it can be scaled to the other sizes. ---------------------------------------------------------------------------------------------- Product Label - FRONT: 2a. "High Potency Organic Spirulina" is the product so this needs to be prominent 2b. Our logo needs to be present, see the attached 2c . There needs to be 3 x core written words placed: "Detox", "Immunity", "Energy" these are what the product is used for. (This is the sizzle) 2d. There needs to be 3 x written words place with icons or real imagery (this is the sizzle): "20 x more calcium than milk" "40 x more beta carotene than carrots" "50 x more iron than spinach" In small print it also needs to say here “* Based on 200g equivalent” (see the examples on the the attached labels of how other people show this type of thing, we don't want it exactly like this so use your flair) 2e. An image relating to the product spirulina 2f. Weight 500g (or 250g or 150g) 2g. The logos or text what ever you wish that says: Vegan, wheat free, soy free, gluten free, No added sugar, Non GMO, Nut Free (you know how they go (usually placed at the bottom of the label) see the label example in the attached. *** This will be a family of products so keep in mind that going forward we would like the family to look almost the same besides for the main image, the heading and the items that correspond to the specific product. Basically when you line them up on a row you can tell it’s the same family *** ---------------------------------------------------------------------------------------------- Product Label - REAR: 3z. A heading that says “Feel Younger & Healthier With A Natural Boost” 3a. The main focal point on the rear will be the selling the sizzle of the icons/images for more health benefits (an extension of 2d). There will be 6 on the back listed below with the heading "Our Spirulina Contains" "10x more protein that eggs" "More antioxidants that any other food" "96 trace elements" " 3 x more GLA that evening primrose oil" " 3 x more iron than beef "The #1 whole food source of B12" (This part 3.a should blow people away when they turn the package around, WOW it has all that!!!!... I'm buyin it! - again with logos or imagery - I think imagery/photos work better - but up to you) 3a. “Why Choose Our Spirulina”" A completely organic and pure blue-green algae powder, our spirulina is grown, harvested and processes to the highest standards - unlike other inferior brands. And it has our no bloat guarantee” 3b. "How To Use" heading with a couple of lines of text (you decide how much text for aesthetic purposes and we will fit it in) 3c. "Serving Suggestions" heading with a couple of lines of text (you decide how much text for aesthetic purposes and we will fit it in) 3d. “Ingredients” Certified organic spirulina powder” "Store below 24C. Avoid direct sunlight and heat" 3e. An Australia flag somewhere 3f. "Australian Owned, Inside Pharma Pty Ltd, PO Box 123 Norwood S.A, Australia 5089. Packed in Australia from imported ingredients - www.simplebynature.com.au" 3g. Bar code somewhere 3h. Disclaimer: "Please do not take spirulina if you have severe seafood or iodine allergies and consult your healthcare provider before taking spirulina if you are nursing, pregnant or have hyperthyroidism" 3J. Nutritional Panel: Please see the attached JPG - Use this image for the text only you display it in a nutritional panel of your style. OTHER NOTES: Please don’t copy these designs attached these are examples only we would like our own design. It can be similar because we like this design but not too similar. We would like a design that eventually can be printed on the bags and sold in supermarkets so it needs to be a high quality design. No Clip Art if you know what I mean. We are happy to pay for stock images if needed and even fonts if they are not too expensive.
OTHER NOTES: Please don’t copy these designs attached these are examples only we would like our own design. It can be similar because we like this design but not too similar. We would like a design that eventually can be printed on the bags and sold in supermarkets so it needs to be a high quality design. No Clip Art if you know what I mean. We are happy to pay for stock images if needed and even fonts if they are not to expensive. ** The example of work attached are kind of style we want - they are examples ** Feel free to use your creative flair - you may win by doing it. **
A$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Sam Brincat collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
He did a great job communicating and worked extremely hard to get the job done. The designs were clean, eye catching and professional. I would definitely use him again!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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