dgain got their new product label by running a design contest:
Make wine in a sachet look cool!
Check out dgain's Product label contest…
Food & Drink
Dry Red & Crisp Dry White (2 products)
Description of the product
convenient sized, dual serve, soft packaged wine. Has an opening, sipper / pourer at the top.
Description of the product target audience
BBQs, picnics, cooking, drinking
An updated front label design that works across both red and white wine. The basics - Updated logo & fonts, removal of clarsac and valsac wording. Imagery ideas - Use a very 'on trend' style of botanical references which help to navigate shopper to taste. Occasion - bring to life the use of this wine in lighter style moments, in outdoor picnics, bbqs, or as a convenience to be included in food i.e as part of a recipe. Style of wine - use colour palate to describe taste of wine. e.g. crisp dry white - light blues, greens. For the Red - plum red, burgundy's Taste - integrate flavour cues using botanical illustrations to describe flavour. White: lively with fresh tropical flavours (don't be overt with the tropical flavours e.g. side of pineapple not whole pineapple) and a light herbaceous finish. Matched with seafood, salads, fish. Red: Dark red fruit flavours with a touch of spice (cinnamon, black pepper, all spice, again don't be to overt with this e.g no cinnamon stick on the front of the packaging!) You could potentially look at describing the wine using what is written above. Block colours could also be used to make the packaging stand out. Please use Trenda font, if you don't have this available use Arial. Some links to look at for inspiration: https://www.google.com.au/search?q=…3VQuU6i-M: Use of colour palette and shapes evoke what the wine will taste like https://www.google.com.au/search?q=…ZVzZE_fJM: The above shows the use of colours to evoke a sense of occasion eg: summer – this has great stand out on shelf and is eye catching https://www.google.com.au/search?q=…g-bTyVlJGM The use of botanical cues to indicate the flavour of the wine could be used to help people understand either the occasion or the flavour https://www.youtube.com/watch?v=awR1tVmiAaY The above indicates a similar type of occasion but please note that there are only 2 varietals, red and white and they will also be used for cooking. https://www.google.com.au/search?q=…wqo78qjZM: In this example the craft paper packaging talks to the occasions ie: casual, also gives it on trend feel (craft) taking away from being a mass produced product. The use of colour talks to each varietal and provides subtle sensory cues.
What to avoid
Make sure it doesn't look like yoghurt / appealing to children. It needs to look like it's alcohol.
170mm H x 108mm W
A$389 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
dgain collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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