meierbates got their new product label by running a design contest:
Marbleized Red Wine Label
Check out meierbates's Product label contest…
Food & Drink
Marbleize Red Wine
Marbleize Red Wine
Description of the product
This is a wine label for our California red blend wine. We want marbleized paper to represent the mixing and mingling of flavors and aromas in this deep red wine.
A front and back label for this wine. front label 3"w x 4.8" h back label 3" w x 3" h square Vintage: 2017 Brand name: Marbleize Varietal: Red Wine Alcohol by Volume: 12.8% We will send the back label content once we have a sense of the front label design since the back label will follow colors, fonts and information from the front. This label should be high quality, gold foil accents are possible. This wine should be at least equal to $25US bottle of wine in a retail wine shop. Since this is a red wine, please use colors that are more typical for a red wine, so limited blues and greens. If you are going to call out any gold elements, they will need to be on a separate layer or artboard for print production. Marbleizing can be combed or patterned. Florentine scrolled patterns or layered images. We welcome any interpretations.
What to avoid
Blotchy marbleization should be avoided high contrast or harsh colors should be avoided as well. stock images should NOT be the primary element of the layout.
front label : 3" w x 4.8" h back label : 3" x 3"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
meierbates collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
consumers of 30-45 age group, corporate/business people
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
21 years old and up!
College educated, 21-39, living in urban and suburban communities. Slightly more men than women