Berry Meijer got their new product label by running a design contest:
Minimalistic, bold product label for food products !
Check out Berry Meijer's Product label contest…
Food & Drink
Open & Eerlijk
Open & Eerlijk
Description of the product
We are setting up a brand for food products. Our products are packaged in different ways (bags, cups, shrink-wrap, doypacks). All these packages are transparent (=> Open) and the products are pure and natural (=> Honest). All packages will have a sticker on them for branding. These are different shapes and sizes. We’re looking for a generic productlabel that we can use for our whole range and that identifies us as a company. Products include: - Salty Snacks - Dried Fruits - Natural Candy - Nuts
Description of the product target audience
Adults, no specific target audience
We imagine that the product label contains: - Brand name, - A short product description in 1-2 words (see above), - A unique design that identifies us. This can be a shape, a figure, some lines: this is up to your creativity! :) Additional specs: - Simple, minimalistic, bold design - Colors: white, black, optionally 1 additional bright support colour of your choice. - Must be suitable for the Christmas season and hampers. In the sense that it can be used as a gift and has a certain feel of luxury. For any additional info: please ask, we’re happy to point you in the right direction and give feedback.
What to avoid
Please avoid explicit Christmas elements, like Christmas trees, Santa, etc. Also avoid the use of pictures of the products (like nuts, candy...) on the label, since it must be suitable for the whole range.
Dimensions would be between 5 - 10 cm. Shape can be round, oval or square. This depends on the kind of product.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Berry Meijer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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