reuben5 got their new product label by running a design contest:
Packaging Tube for High Caffeine Tea brand called MeTea
Check out reuben5's Product label contest…
Food & Drink
Not yet live
MeTea Pekoe Orange Black Tea
Description of the product
MeTea will be the highest caffeine tea in the world with more caffeine than a cup of coffee. It will come in two different flavours (Apple Martini Green and Orange Pekoe Black). It is currently being blended and then going to manufacturing straight after so there may be some changes in wording and ingredients, the designer hired will have to be okay with amending wording and we are happy to discuss extra payment for doing both blend designs. We want a vibrant colourful but premium feel as it the tube packaging will be placed in an iphone style box so that it can be unboxed. We are marketing experts by trade so will be heavily used for influencer marketing and FB ads. It will predominantly be a subscription based lifestyle brand.
Description of the product target audience
We imagine all different types of people will love it. However our biggest and most predominant target market will be women aged 20-50 who earn average incomes of $50-150k AUD. It is going to be distributed worldwide.
We want the front to be quite minimalist, classy but vibrant and colourful too using only the MeTea icon rather than saying MeTea in font. The back of the tube will have far more detail, legal requirements of ingredients plus a short blurb about the product. MUST ADHERE TO THE REQUIREMENTS IN THIS LINK: https://www.teavision.com.au/blogs/teavision-blogs/labelling-your-tea
What to avoid
Cheesy fonts like Papyrus. Ha.
Inner Cylinder Diameter = 7.5cm Length = Around 14.9cm Outer Cylinder (The lid that sits over inner cylinder) Diameter 7.8cm Length 12.9cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
reuben5 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Millennial's and people within the 28-48 age market, mostly food oriented individuals who live urban cities. We are tryi
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
College educated, 60-40 male/women, urban, 21-39 year olds
To clean the grates on your bbq.
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking
Check out other food & drink design inspiration
We love talking design:
6 days ago | 16 min read
7 days ago | 8 min read
12 days ago | 11 min read