Patamyhoffmann got their new product label by running a design contest:
Panama City Gold - Help with our label design.
Check out Patamyhoffmann's Product label contest…
Food & Drink
Lonely Oak Distillery
Panama City Gold
Description of the product
Panama City Gold is the new Rum that we plan on releasing in the coming months. It is a craft distilled, barrel aged rum (so you should plan on the spirit being light brown in the bottle). Panama City Gold has nothing to do with Panama City, Florida or Panama City, Panama. The town of Panama, Iowa is 3 miles from our distillery, and we thought that it was a catchy name. You can relate it to Panama, or not. There is no requirement and it may be difficult to get out to the masses. its just, the people around here will love it, and Panama City Gold is a great name for a rum! We create top-shelf craft distilled spirits. Please look at our website. I have added copies of our current labels for you to review. North Forty is the name of our Vodkas and Steeple Ridge is the name of our bourbon. The bottle for Panama City Gold will be the same as for our other spirits. I have included a couple of files that give the bottle specifics.
Description of the product target audience
Obviously over 21. Our products are all craft and therefore demand a higher price point. Our main demographic is probably 35-60, both Male and Female, probably leaning more to the male. Our current market is the Midwest, but we are growing.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Patamyhoffmann collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
A true artist both in design and working with people. He is patient working to make sure his clients are happy all they way through the creative process. Good communication and talent.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Female, 25-55, hour north of Austin, Tx, average income
Coffee lovers, people who care about where their coffee comes from. we want the new age coffee drinker, modern and cont
middle to high income individuals (primarily middle). Price range per bottle: $18-$30. Age range: 26-40 year olds. New g
To clean the grates on your bbq.