ShannonBrewing got their new product label by running a design contest:
Pineapple Head IPA Label Design
Check out ShannonBrewing's Product label contest…
Food & Drink
Shannon Brewing Company
Pineapple Head IPA
Description of the product
Shannon Pineapple Head IPA is an all natural hazy IPA. It is brewed with pure Texas spring water, whole flower hops and beautiful pineapple puree.
Description of the product target audience
Craft beer drinkers - male, 21-35, above average income, educated, adventurous. We are distributed 100% in Texas, so Texans.
We are looking for a new beer can label that will scream off the shelf and demand the consumer's attention. The attached labels give an idea of the amount of copy and the mandatory design elements for the label (UPC, Govt. Warning, etc.). The design should be consistent for the brewery but allow for differentiation between products. The labels are printed on clear vinyl. This requires a white layer for opaque colors. Screening the white layer allows some of the can substrate (brite silver) to show through mimicking a metallic ink. Removing the white layer and other colors will allow the can substrate to show as brite silver.
What to avoid
The current spear head design is not mandatory.
3.625" X 8.375" is the trim area. Full bleed is OK but the copy and image need to pulled back from the trim area.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ShannonBrewing collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
This designer was super responsive and did everything I requested in a timely manner. The designs were my favorite from the beginning. I probably drove her a little nuts with all my changes!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Millennial's and people within the 28-48 age market, mostly food oriented individuals who live urban cities. We are tryi
Socially Aware, Health Conscious African American Men & Women ages 21-45. Location predominately in urban areas . Ente
To clean the grates on your bbq.
Gender neutral both male as female Age: 25+ to 60 years old People who like to go out, enjoy life, party & eat out Highe