joe6p got their new product label by running a design contest:
Pirated Spirits for Fort Lauderdale's Oldest Distillery
Check out joe6p's Product label contest…
Food & Drink
South Florida Distillers
Pirated Vodka, Pirated Gin, Pirated Rum
Description of the product
Pirated Vodka, Pirated Gin, and Pirated Rum will be the house brand for Ft Lauderdale's Oldest Distillery. Same label with just the spirit name changed.
Description of the product target audience
25-60 Tourist's and Locals - Ft Lauderdale
We need a label for our spirits at our distillery. The spirits will be called Pirated. Pirated Vodka, Pirated Gin and Pirated Rum. I would like the theme to be digital piracy not traditional peg legged pirates. Some images could play off binary or piracy programs like Napster and Limewire. This is meant to be the one label with only the spirit name changed in each. Our distillery is Ft Lauderdale's Oldest Distillery and we would like that to be legible somewhere on the bottle. Possibly used to introduce the brand, "downloaded by", "distributed by". We would like to customize each label in the future for flavored spirits. The bottle size will be 750ml and the alcohol content will be 40%. Government Warning and font size for alcohol content should be appropriate sizes, 2mm. Government warning needs to be bold and read, “GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.”.
What to avoid
4 inches tall by 3 inches wide
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
joe6p collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
With _fra_ we have found a top-class designer. She always had the right ideas that met our expectations and was able to implement them perfectly. She had a feeling for the product and was therefore able to transform this into a design. We especially like her own illustrations.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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