Kangaburra got their new product label by running a design contest:
Premium Vinegar Bottle Labeling
Check out Kangaburra's Product label contest…
Food & Drink
Other color requirements
Note that the Vinegar colour is a dark golden colour. Maroon label with Gold writing and logo encouraged
Golden Citrus Balsamic Vinegar
Description of the product
Our golden citrus balsamic vinegar is made especially to compliment salad, seafood, pork and poultry dishes.
Description of the product target audience
Asian and Western audiences 30-50 yrs who can afford a boutique vinegar to go with premium cooking ingredients
Should have some feeling of light, sunshine, golden to let people know that it is a citrus balsamic vinegar. Also indicate that it can go with salad, seafood, pork and poultry. Front label should have logo, size 250mL as a minimum. Anything that can suggest the food use application is encouraged. 'Produced and crafted from Australian Wine'
My Vinegar maker told me today that my first batch will be 250mL Dorica Clear Glass Flint bottle (round). I now need design for that type bottle (probably won't make much difference but please update. Also, I have included the Australian Made 100% logo specification to go onto the rear of the bottle to indicate origin.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Kangaburra collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Those looking to be at their peak performance and very interested in health and wellness with natural, health boosting i
College educated, 60-40 male/women, urban, 21-39 year olds
middle to high income individuals (primarily middle). Price range per bottle: $18-$30. Age range: 26-40 year olds. New g
Gender neutral both male as female Age: 25+ to 60 years old People who like to go out, enjoy life, party & eat out Highe