Sari Group got their new product label by running a design contest:
Product label for new brand of coffee beans
Check out Sari Group's Product label contest…
Food & Drink
We are a coffee bean Distribution Company based in Singapore with coffee beans sourced mainly from South East Asia. We are currently developing brand of coffee that will be distributed around the world. The brand that we are currently developing goes around the idea of People Longing to Drink Coffee. This graphic design will be used as product labels that will be pasted on coffee bean packaging.
What's your vision?
General Guidelines: 1.There are 3 product labels that will be pasted (the attached template show detailed information). - Top Front side of packaging - Bottom Front side of packaging - Bottom Back Side of packaging 2.Minimalist and simple and something that “out of the box” 3.Allow simple differentiation between various coffee beans that we can explore ourselves in the future. For instance sticker for Java Arabica is brown, Jamaica Blue Mountain is blue, Sulawesi is green or something similar around that. I attached some idea for your reference. 4.The product labels must consist of information roasting date (sample on how roasting date should appear is indicated in the attached file, but you are free to explore more possibility). The position of this roasting date can be on top front, bottom front, or bottom back. 5.Soft colors are preferred. However if you are sure that your design will be more suitable with other sets of colors, you are allowed to explore. It will be great if you can advise us on hex code for the color and font that you use. 6.Soft colors are preferred. However if you are sure that your design will be more suitable with other sets of colors, you are allowed to explore. It will be great if you can advise us on hex code for the color and font that you use. 7.Format of file that we need - .EPS or .PSD - .PNG - .JPEG 8.We put 5 ideas attached in this brief for your reference to understand on what we want from the Product Label For Top Front Side of Packaging 1.Kindly refers to attached file Front Templates.jpg for size and where this part of the label will be pasted in the packaging. 2.The size will be width 11cm, height 2cm 3.We recommend that this part to be used to show roasting date as per show on attached file Sample Packaging Sister Company 1.jpg, however you are free to explore the possibility of what should be put on this part. For Bottom Front Side of Packaging 1.Kindly refers to attached file Front Templates.jpg for size and where this part of the label will be pasted in the packaging 2.The size will be width 11cm, height 14cm 3.For Top Front side of packaging, please allow some space to put our logo. The sample of the logo can be found on attached file Sample Logo.png 4.The name of the product (e.g. Java Arabica, Sulawesi) should appear on the Top Front Side. For Bottom Back Side of Packaging 1.Kindly refers to file Back Templates.jpg for size and where this part of the label will be pasted in the packaging 2.The size will be width 11cm, height 14cm 3.The sticker on Bottom Back Side of Packaging will be used to put some text. Hence the design should allow us to show the text clearly. Kindly refer to attached file Sample Packaging Sister Company 2.jpg to get more detailed information. 4.Kindly allow some space for us to put information for our website and social network (Facebook and Twitter) IMPORTANT: Final Round Update - 19 May 2014 00:00 1. We attach the preferred colour theme that we would like you to apply for the packaging background From left to right hex code: #2c98a2 #fafffc ( not so preferable for background) #5e4435 #e4dccf #db713d The hex is not something rigid that you must follow instead you are free to play around, the idea is we need a strong colour yet still soft. The colour themes are for your inspiration.More colour theme will be added whenever possible. 2. Try to use the combination of differentiation by colour and words for each packaging 3. For the words, think something creative, something different for every packaging, for instance "Keep Calm and Drink More Coffee" or "Life Begins After Coffee" or something similar along the line. 4. there are 5 coffee packaging that we need, they are for : Sumatra Mandheling, Java Arabica, Bali Kintamani, Civet Coffee (a.k.a Kopi Luwak), and Toraja ( it's a name of area in Sulawesi,Indonesia) 5. We will attach the actual logo, between these days. Stay tunes :) Of course you are still welcome to ask us any questions, we will try to be online as of often as possible during this final round. Thank you :) Final Round Update 2 - 19 May 2014 15.25 We have uploaded 2 new pictures for the back of the packaging. The idea is the brewing instruction should indicate roast level as per shown in the sample. You can follow the word for brewing instruction from this picture as well. The way to show the roast level is up to you creativity :). Thank you
Updates 1 We do not have a fixed logo yet, the attached logo can be used as reference point. Updates 2 If you would like to change the logo, kindly change the word" company" to "craffee". Update 3 The size and shape of the packaging where this label will be pasted is the same as our sister company packaging (kindly refers to file Sample Packaging Sister Company).
SGD 639 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Sari Group collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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