Toby the Dog got their new product label by running a design contest:
product label for Toby Farms
Check out Toby the Dog's Product label contest…
Food & Drink
We are manufacturers and distributors of retail and foodservice food products. Our products are all vegan and gluten free.
What's your vision?
We are currently designing a label for our new dressing and marinade line; we have the picture we want as the center of the label but need the creation of the signage, sell points, nutrition guide, UPC, etc. Please use the file attached and create the rest of the layout. The label will all be in one piece for a 12 oz round bottle. The label itself will be 10cm by 18cm. We will have 8 different dressings all utilizing the same center scene but each one needs to have colors and borders that are unique so the customers can distinguish one from another easily. Here is the verbage for the dressings: the product name is: Victoria's Garden Grown (this needs to be on all bottles) product descriptor- "dressings and marinades" (also on all bottles) sellings points- all natural, vegan and gluten free (needs to be on all bottles) dressing names: Spicy Red Bell Pepper Red Bell Pepper Sweet Italian Red Bell Vinaigrette Carrot Ginger Sweet Kale Kale Lemon Herb Beet Vinaigrette Creamy Beet Please find creative ways to incorporate colors, banners, flags, verbage around the center scene. Remember our customers will be health conscious and this is a higher end niche product so please keep this in mind when deciding on colors, shapes and fonts. The nutrition guide, UPC code and company information will go on one side of the label(for now just use place holders) and the other side will be used to list uses for the product. These will be customized for each one later but for now please put: "Try me on: salad chicken beef pork fish tofu veggie burgers steamed and raw vegetables eggs pasta salad For more ideas and recipes please visit us at VictoriasGardenGrown.com" The black boxes above and below the scene can be deleted and you can add in whatever you feel would work for the wording and background. As part of the contest we will ask that whomever is chosen as the winner work with us a little after the contest in the event we need assistance placing things in the final layout for the printer. Also we will be needing all design and print files upon completion. Please ask as many questions as you would like, I am available most of the time (I am in Southern California and on Pacific Standard Time).
$749 Custom package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Toby the Dog collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
60% Women, 40% Men 24 to 54 years of age, United States.
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
Men and Women - ages 25 to 60 yrs old. Health and well being enthusiasts