dnewcombK got their new product label by running a design contest:
Product Packaging - Exciting New Ready To Drink Cocktail Brand
Check out dnewcombK's Product label contest…
Food & Drink
Club Newcomb - VSL
Description of the product
VSL - Vodka Soda Lemonlime - is the first Ready to Drink cocktail SKU introduced by Club Newcomb
Description of the product target audience
Cocktail Drinkers age 21-35 who prefer "Real Cocktails" over slightly spiked seltzer water.
Can Label including logo, flavor name (VSL), government warning and other required information. (see attached files) We envision a black and white can - primarily black (70-30 perhaps) with our logo and styling cues. We would also like to the see the number 22 on the can in the same way that Rolling Rock includes the number 33. This does not have to be prominent - just present somewhere. Tags Lines could include: (*Optional) Welcome to the Club Where The Party Never Ends Premium Ready to Drink Cocktails How to incorporate our Brand/Logo is up to you as well as other design cues. Additionally, how to 'treat' the 'VSL' is up to you well. Feel free to experiment with the Green Logo version - as well as green styling cues to denote the "Lemonlime" flavor. The brand itself is intended to be more masculine than feminine - but not exclusive in any way. We are intentionally a little more aggressive than other brands in this space but we want to attract not alienate.
192 mm long x 154 mm highPrintable area of the can **NOTE: This will equate to the taller skinny version of the 355 ml can.
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
dnewcombK collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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