kellyRe got their new product label by running a design contest:
Re-design a Fun, Modern Cannabis Caramel Package
Check out kellyRe's Product label contest…
Food & Drink
Vanilla Caramels with Sea Salt
Description of the product
This project is a re-design of an existing product. These are cannabis-infused gourmet caramels which are creamy, buttery soft caramels that use Madagascar Bourbon vanilla beans with a hint of sea salt. They don't have any "weed" or "green" flavor, people love them. We are CHANGING this product to have more servings and higher potency, which sells better. Please keep the fonts from the original design, and some elements that make all products look related. I would like this to be colorful and bold. It must capture attention from 6 feet away.
Description of the product target audience
Previously: women 40+, people new to cannabis & tourists, baby boomers NOW: all of the above PLUS millennials and men Anyone visiting a recreational cannabis store in Colorado. People think of edibles as a fun experience.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kellyRe collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Milana went above and beyond with the subscription box packaging design project I worked on her with! She provided multiple options, was very open to feedback, and always delivered more than I expected. She was also very responsive and great to communicate with. I'd definitely recommend working with her!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Female, 25-55, hour north of Austin, Tx, average income
Coffee lovers, people who care about where their coffee comes from. we want the new age coffee drinker, modern and cont
45+ conservative Germans, predominantly women. The wines are sold directly and not in shops. The label does not need to