equiwest got their new product label by running a design contest:
RPM Beer Base Label Design
Check out equiwest's Product label contest…
Food & Drink
Other color requirements
Anything in the exotic car color spectrum from Lamborghini, BMW etc.
Description of the product target audience
Our brewery is located in Utah where the predominance of breweries are hipster in nature and we want our packaging presentation to differentiate from this crowd to more like an energy drink. We will be using pressure sensitive labels on cans - no bottle labels - that will be printed on a holographic base layer shown in the attached files with the objective of having the label design such that the holographic layer can shine through the label to resemble a Lamborghini-type paint appearance. Also attached is our preliminary in-house design for our initial beers. The final design we select will become the base architecture/theme for our initial beers. We are also looking for the theme to be able to be the thread to form the basis for the can package design using the same holographic or slick background to enable a 6-pack to stand out on the retail shelf.
Standard aluminum beer can
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
equiwest collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Millennial's and people within the 28-48 age market, mostly food oriented individuals who live urban cities. We are tryi
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Professionals aged 20-70 and into a “healthy and fit” lifestyle. People with dietary restrictions like diabetics and gl
To clean the grates on your bbq.
We all love gin. This particularly new gin is equally loved by gin and apple and Dolomites lovers. Mostly it is enjoyed
Target market is age 7-80. Anyone who can indulge in sweet treats without any medical concerns. Anyone who enjoys baking