Pacino got their new product label by running a design contest:
Sailors Bay Label
Check out Pacino's Product label contest…
Food & Drink
BackVintage Wines Australia (“BackVintage”), a Sydney, based company. BackVintage generally buys select parcels of bulk wines from premium wine producers and then, using its own winemakers, finishes the wines to BackVintage’s specifications, and bottles and packages the wines for sale directly to consumers, via internet and telephone. The BackVintage branded range of wines has developed a very good following with the company’s customers and continues to sell very well in the Australian market. To better understand the BackVintage brand story and wine range and pricing etc visit the company’s web site at www.backvintage.com.au . Specifically, see the company’s white labelled wines for a guide to branding etc. The company’s current mid-market or semi premium range of wines (the white label range) generally sell for $13.00 per bottle. BackVintage wants to extend its wine offerings to include a more commercial range of wines that will sell at the lower price point of $9.99 per bottle, or less. The new range will be called the Sailors Bay range of wines. The range will include red and white wines. The target audience for the range will have the following key characteristics: • Interested in wine, and very likely wine and food generally. Not necessarily wine aficionados, happy to try recognised wine propositions offered by a knowledgeable and trusted source • Older age profile - likely 40+ but may also be younger • Aspirational\prosperous • Male skew, but also a committed female following • The label and the wines will appeal to generally well off wine drinkers who enjoy the chase and pleasure of getting a quality product at a bargain.
What's your vision?
The Designers mission is to: • design a wine label (back and front) for the Sailors Bay range of wines (the label will be used to package red and white wines) • produce a label design for Sailors Bay range that BackVintage customers will recognise as being related to the BackVintage brand, but which is sufficiently different (a close cousin perhaps) to perhaps stand alone as its own brand in the future • Help keep label, printing, and stock keeping costs to a minimum by developing one core design that will work across both red and white wines. We note, however, that the design could be slightly different (eg different colour touches) for red and whites. If colour is used at all, its use should be minimal. Ideally keep to one colour or at most one colour for reds and one colour for whites. Sophisticated simplicity in design and keeping printing and production costs down are key to success in this exercise • Use colours, if colour is to be used, that can be matched easily by coloured Stelvin closures readily available in the market. Avoid using difficult-to- match colours; o Note that we will be using screw cap (or what are known as Stelvin closures) to seal the bottles, and we will likely try to match the colour of the screw caps to the colour in the label(s). • Deliver designs that can be printed easily on standard label stock and size • Deliver label design(s) that are compliant with labelling requirements for the wine category. We will happily assist with suggestions and industry knowledge as needed, to ensure this is the case, but we require the designer to approach the task with a focus on delivering a final label design that will not require significant change to meet Australian wine labelling standards. Label Dimensions: Front 100 x 100 mm, back label 95*90mm, label is required to be of a regular shape and size, so that it is easily produced and affixed in packaging production Paper Stock: We will use Mirrorcote C58 paper stock in production. LABEL THEMES: Sailors Bay ought to play on the link to water and perhaps sailing on the (Sydney) harbour – but NO obvious or simple and cheap landmark references please (eg no Sydney opera House in the background). The label may be a simple but effective sketch. We require the designer to apply their creativity in this assignment so other alternatives will be enthusiastically considered. We envision the Sailors Bay range of wines being drunk with food on a lazy weekend afternoons (possibly at a waterside location) by groups of friends watching life, and the boats, go by. The label might capture this, or a similar mood. The label (front and back) should possibly communicate the following values: • Masculine (but recognising need to also appeal to women) • Affordable luxury, simple proposition, refined offering • Classic, with a nod to the current • Serious, but also restfully playful • Quietly appreciated by those who enjoy life’s pleasures • Not loud or brash, but confident WHAT MUST APPEAR ON FRONT AND BACK LABELS We require a label design that incorporates the following. Front Label : Sailors Bay Back Label: Produced by BackVintage Wines Australia We require the label design to highlight for the consumer the lineage of the wines, ie the link to BackVintage and the other BackVintage products. To this end we require the BackVintage logo (the two horizontal bottles logo, referencing the B in BackVintage) to be prominent (but not necessarily the same size) on both front and back labels. The logo should ideally be located at the same relative position at the front and back labels. The front label must incorporate the Sailors Bay name, and also emphasise the Region the wine comes from (eg Margaret River), the Variety, eg Chardonnay, and the Vintage, eg 2013. The back label must include the phrase Produced by BackVintage Wines Australia, the usual legal requirements , eg alcohol content. The back label must also incorporate a Bar Code and a QR Code.
USE OF COLOUR We do not have specific colours in mind for use within the label(s) in the event the designer elects to utilise colours. If colour is used, however, the following might be considered (but we leave it to the designers to decide): Possibly a touch of blue to reference water (Sailors Bay), or red for red wines and golden leaf\rich yellow for whites, to reference vine colours, sunshine etc. HOW WE WOULD LIKE TO RECEIVE THE LABEL DESIGNS We would like to receive the label design in the following file type: • Initial and review copies as pdf files. • Final copy will need to be in Adobe Illustrator files, and PSD plus say jpeg/gif • We require the design to be handed over in a format that can accommodate ongoing changes so that label printers can periodically change such things as Variety, Region, Vintage, alcohol contents etc , as these change with each production run. We have attached a sample of a current BackVintage label for reference only.
A$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Pacino collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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