cristinaHJ got their new product label by running a design contest:
Seven Lakes - design a premium wine label
Check out cristinaHJ's Product label contest…
Food & Drink
Description of the product
We need to develop a new wine brand with an identity and label design. The brand is Seven Lakes wine. We want a fantastic design to reflect the exceptional quality of the wine inside, with a label design which somehow relates to the name Seven Lakes.
Description of the product target audience
This is a premium product and will be sold at a medium-high price point at supermarkets and other retail outlets. Our typical market is ABC1, ages 30-60+
We need to develop a new wine brand with an identity and label design. The brand is Seven Lakes wine. We want a fantastic design to reflect the exceptional quality of the wine inside, with a label design which somehow relates to the name Seven Lakes. Name to incorporate: Seven Lakes Slogan to incorporate: We would consider a representation of the Seven Lakes in Bulgaria, or a more abstract approach. We DON'T want the fact that the wine is from Bulgaria to be be too obvious with the use of wording etc - the product needs to be reassuring classic or Old World-looking. We need to include the following wine 'cues': Winemaker's selection 750ml The design required is for FRONT LABEL ONLY. We would consider a die-cut label or standard rectangular shape. Label can be either on a dark or light coloured background. You may wish to consider using embossing or foiling as part of the design. Notes We need a visual that is high-end/premium in feel. The bottles will compete within point of sale areas against other beverages served in supermarkets and retail outlets. The labelling should be distinctive so that the wine stands out, both when seen individually, or as a display featuring multiple bottles. This consideration shouldn't dominate the overall feel of the brand, but should be kept in mind for the design. You can find out more about the Seven Lakes in Bulgaria here: https://en.wikipedia.org/wiki/Seven_Rila_Lakes
What to avoid
We DON'T want the fact that the wine is from Bulgaria to be be too obvious with the use of wording etc - the product needs to be reassuring classic or Old World-looking.
Dimensions: 130mm (length) x 65mm (wide).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
cristinaHJ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 3 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Female, 25-55, hour north of Austin, Tx, average income
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