mikeWBU got their new product label by running a design contest:
SLY Dog Scotch Whiskey -= a rather cunning wee label
Check out mikeWBU's Product label contest…
Food & Drink
SLY Dog Scotch Whiskey
Description of the product
Playful and Easy to remember. A lot of Scotch Whiskeys use animals as part of their brand name. So SLY DOG nods to that. Other Scotch whiskeys have complicated names that are hard to pronounce (if you're not Scottish). We avoid that. We are not a serious, high brow, brand. Rather we are that Scotch that tags along on a mischievous night on the town - with a wink, wink, nudge, nudge.
Description of the product target audience
Male. 20-25 years old would be our Early Adopter market. Middle Class preferring to purchase Scotch as opposed to Whiskey. Buying slightly above entry level. However, our longevity is the mature 40-60 year old bracket who will re-buy the product once sampling the liquid.
We have a whole website dedicated to the brief. Right Here....https://marc0450.wixsite.com/slydog
What to avoid
Don't use the same Dog image we have on our samples. While Vectors are OK, avoid cartoons. We are a fun brand, but we're not a kids brand.
See the Specification page here https://marc0450.wixsite.com/slydog
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mikeWBU collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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