AlexM. got their new product label by running a design contest:
Spanish wine needs label redesign: "La Chelo" +illustration +feminine +flamenco
Check out AlexM.'s Product label contest…
Food & Drink
Description of the product
La Chelo is a playful Spanish wine. It´s elaborated in Calatayud with 100% Tempranillo. The price of this wine is very competitive, and we are targeting a fast stock rotation. This will be achieved with a competitive price and an attractive design. This wine is designed to be consumed in Spanish bars and restaurants, during lunch, dinner or any food consumption occasion. I´m attaching the old label, which is too over-coloured, childish and noisy/dirty.
Description of the product target audience
We are targeting consumers who frequently goes to Spanish bars and restaurants and who love to enjoy food moments with their friends. - 60% woman - 40% man - Age: 25-55 years old - Medium income level - 80% in Spain, 20% in China - High school and university level - Traditional but also innovative values - They usually choose the wine due to the label attractiveness. - 60% traditional wine consumers and 40% new wine consumers
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
AlexM. collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
A true artist both in design and working with people. He is patient working to make sure his clients are happy all they way through the creative process. Good communication and talent.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
25-55 years, urban, environmental worried, ...
Check out other food & drink design inspiration
We love talking design:
8 hours ago | 12 min read
2 days ago | 14 min read
3 days ago | 8 min read