jgclark1 got their new product label by running a design contest:
Spirits Bottle Label - Californian Amaro Liqueur
Check out jgclark1's Product label contest…
Food & Drink
Description of the product
A Californian amaro made in San Francisco. It is a bittersweet digestive predominantly flavored by Black Fig and Elderberry.
Description of the product target audience
Bartenders and home drinkers. Age: 25-40; Generally urban; those looking for a local version to what are almost exclusively imported amaros; income: mid - upper.
See attached file for language that must be included on the front and back labels. The front label for this liqueur should be classic, yet whimsical. We think many gin bottles (such as Sipsmith Gin) are good examples because they are elegant yet fun, and they showcase the botanicals used. The bottle for our RIPARI amaro is "Springfield" : https://liquorbottle.net/bottles/springfield/. The label will feature the head of a deer, with antlers made of the dominant ingredients in the amaro (see additional files for the illustration) - in this case, elderberry and fig. The deer will be a black-and-white sketch, but the antler-branches and fruit will be lightly colored. The RIPARI amaro should have a deep red-purple color incorporated into the label - like elderberries. Note: This RIPARI amaro is one of a series of four amaros. For this competition, we are designing only the RIPARI, but it is helpful to think about the full line when designing. Labels for the other three amaros will have the same deer head, but the botanicals on the antlers will change. (For instance, the other attached file shows the deer illustration with apricots and walnuts.) Colors for the other three amaros will be burnt-orange (for the aforementioned apricot/walnut amaro), sage-green, and beet-red. If we select your design, we will most-likely hire you to design the other three (plus additional liqueur bottles). Additional information: - We want to use the attached sketch as artwork on the label, but if you think minor modifications would improve your design, please feel free to adjust. - We are happy to consider fonts, images etc that require licensing. Please specify what aspects of your design require licensing so that we can make sure that we purchase them, if selected.
Use the bottle dimensions here: https://liquorbottle.net/bottles/springfield/
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jgclark1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
A true artist both in design and working with people. He is patient working to make sure his clients are happy all they way through the creative process. Good communication and talent.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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