teamGm got their new product label by running a design contest:
Strong, Modern Label Design for Low Calorie Sauce for Fitness Enthusiasts
Check out teamGm's Product label contest…
Food & Drink
TASTE Flavor Co.
Spicy Garlic Parm
Description of the product
TASTE Flavor Co. makes healthy, low calorie sauces and condiments formulated to make strict dieting delicious and sustainable. All the Flavor. Only 10 calories. Power to the Palate.
Description of the product target audience
Fitness or health enthusiasts who, 18-35 who are used to keeping a clean, lean healthy diet but need a condiment to make their healthy food taste better. These consumers are gym-goers and want to represent "cool" brands. What other lifestyle brands do our consumers use or like? Nike GymShark Balr Equinox Gyms Yeezy RX Bar
We would like a sleek, modern label design for our first line of sauces. (Spicy Garlic Parm, Cherrywood Chipotle BBQ, Cilantro Lime Ranch, Cajun Honey Mustard - you only need to do one!) The label should make the sauces seem delicious and appealing, but also create a brand that stands out and gets noticed in a digital space so that consumers can post on social media and generate a buzz. We've included some style references of labels and design that have elements that we like, as well as an image of the bottles we are using, which require a 4 x 7 label and show the colors of the sauces. In terms of style, we would like to be perceived as premium, exciting, and modern - Mostly monochromatic with a highly contracting color on each bottle per flavor. Appealing to people who are young, fashionable, energetic, and want to be seen using cool products. **Our biggest selling point is that all of our sauces have 10 calories and are all natural. We would like to see the 10 calories as a big, highly visible call-out because dieters will be looking for low calorie foods. ** The problem that we'd like to solve here to make the label look modern but also delicious. We have all necessary copy for the label. The Font for the logo is DIN, and we can provide a barcode when you're ready for those details.
What to avoid
Please no script fonts
4 x 7 inches. We have included a die line.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
teamGm collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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