shababM got their new product label by running a design contest:
Stunning label needed for a hempier world
Check out shababM's Product label contest…
Food & Drink
Organic Shelled Hemp Seeds
Description of the product
Top quality shelled organic hemp seeds - superfood for an active lifestyle!
Description of the product target audience
Anyone looking for an ingredient with an incredible nutritional profile and/or someone looking to make a sustainable choice. Customer profiles: Mia: 27 Professional in the creative industry Grew up in London Likes: Yoga, nature, sustainable living (e.g. recycling), healthy living, streetwear Shops at places like Whole Foods, Planet Organic when she can Active on social - Updates story a few times a day Already knows about hemp but doesn’t use it much or know how she can be using it day to day Other brands she buys: Innocent, Charitea, Pret, Pod Deji: 23 Newly graduated, in a grad scheme Grew up in a city Likes: Football, skateboarding, streetwear, sustainable living Knows what hemp is and consumes daily Brands: Vans, vita coco, THTC Josh: 19 New to the city Student, part-time Barista Likes: music, art, outdoors, activism for social change Doesn’t know about hemp Wants to make healthier choices Brands: Alpro, Lemonaid,
Full details to be found in attached 'Label specification' document. Summary: - We are looking to get our label for our first product: Organic Hemp Seeds - This label needs to be fresh and vibrant so that it stands out on a screen or shelf - our competitors have quite bland packaging and we want our branding and label to shine through and force the consumer's hand - We are a brand that truly cares about the world around us and we have chosen Hemp as our resource to do this. We want to make the world a better place and we need our design to communicate this - The current live website is only a draft, please look at the file attached which shows the new look of the website which is being designed at the moment
What to avoid
We are very open to a designer's ideas. Nothing in particular we want to avoid.
Info can be found in 'guidance for labels' doc
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
shababM collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Those looking to be at their peak performance and very interested in health and wellness with natural, health boosting i
Female, 25-55, hour north of Austin, Tx, average income
Professionals aged 20-70 and into a “healthy and fit” lifestyle. People with dietary restrictions like diabetics and gl