martin.campion got their new product label by running a design contest:
Subtle, yet effective modernisation of existing wine label design
Check out martin.campion's Product label contest…
Food & Drink
Mail order and internet wine merchant, based in the UK, largely selling under the name of Laithwaite's Wine (UK / EU), The Wall Street Journal Wine Club (US) and Wine People (Australia). Our target audience are wine-savvy consumers and those who have graduated from the supermarkets and want something more. Broadly speaking they are C1 upwards and tend to be mid-thirties and older. Most sales are direct to the consumer, off the page / web. A tiny % of UK sales take place from our 12 shops.
What's your vision?
We would like one of our existing Australian ranges, The Full Fifteen, to be redesigned. THE AIM: modernise the current labelling without losing the essential essence of the current design. The successful design will evolve the present pack in such a way that the bottles remain instantly recognisable when flicking through an offer, yet less "seventies". Bottle shapes won't change. The current packs can be seen on the Laithwaite's Wine website: • a red (PLEASE START WITH THIS ONE) • a Chardonnay • a sparkling red There is also a Special Reserve red, which may or may not be redesigned depending upon the outcome of this brief. COLOUR: Please keep the same sort of colours when redesigning the labels. We don't want to stray too far from the existing designs.
All labels will be the same layout, it's just that the type will change (Classic Red, Chardonnay etc.) We are looking for a subtle, yet effective modernisation of the current designs (attached), in order to render the packs more premium in appearance. PLEASE NOTE: I’d like to see first designs based on the RED WINE as that is by far and away the biggest seller (and the first wine we had in the range). The range is one of our very biggest sellers, hence this needs a sensitive hand to ensure the redesign is not too radical, yet achieves its objectives. Consider this to be a premium estate brand. ATTACHMENTS: FRONT1 the full... - front label FRONT2 Chardo... - current label for the front of Chardonnary FRONT3 Classic ... - current label for the classic red BACK1 shiraz cab... - current back label for shiraz BACK2 general.p... - back label BACK3 general.p... - back label NEW LABELS.png - just to show you a new label design STICKER.png - - stick that will also need to be on the bottle PLEASE NOTE: All labels will be the same layout, it's just that the type will change (Classic Red, Chardonnay etc.)
£499 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
martin.campion collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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