MayfairNutrition got their new product label by running a design contest:
Successful supplement range re-brand (we will work with chosen designer for whole range)
Check out MayfairNutrition's Product label contest…
Food & Drink
Omega 3 Fish Oil
Description of the product
*This is the first product in our range, we have a line of 9 SKUs and will need design of 10 more this year* We have an Omega 3 Fish Oil that we have been selling for many years, we are going through a rebrand under our main brand Mayfair Nutrition. Full info on this is in the document attached. We will be rebranding our whole range of supplements so we are looking for a design language that we can use for all of our supplements (with different colors for each supplement). Please see the attached file which has examples of our competition in the appendix, roughly in order of preference.
Description of the product target audience
This product is for mass market, available on the Amazon EU platform. In the supplement industry it is said that it is women who most often buy supplements for their family, so we want it to be unisex.
This label design will be carried over to the entire range. Whoever is chosen for this project will be asked hired to create the entire range based on this product's design. See attached document. As outlined in the document we will be changing from a while bottle to a translucent amber bottle with a silver aluminium top.
What to avoid
see attached file. We are moving away from the sporty branding and all supplements will be under the same brand. We could have light / dark themes under the same branding, or just color to differentiate. Please check out entire range linked in the attached document. As outlined in the document we will be moving the international language translations under the peel-off label and also replacing the benefits on the front of the label with information about the product. We will be removing the icons and product benefits from the front of the bottle. For the omega 3 we can also remove the word "platinum".
editable artwork attached. For other supplements this design will have to be resized to fit their bottles.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
MayfairNutrition collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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