Pontoonbrewing got their new product label by running a design contest:
Three Wolf Moon with our brewer's faces! Vanilla Barrel Aged Stout Label!
Check out Pontoonbrewing's Product label contest…
Food & Drink
The Wolf Pack
Description of the product
Three Wolf Moon inspired label with the faces of the brewers instead of wolves drawn on in a fun cartoon, yet realistic way.
Description of the product target audience
Craft beer drinkers. Ages 24-41, predominantly male.
This is for a barrel aged beer in collaboration with three breweries and one beer group owner. The beer is called The Wolf Pack: Vanilla Barrel Aged Imperial Sweet Stout with Chocolate, Toasted Coconut and Tongan Vanilla. 10.5%, 64 IBUs. This is a part of our Nature Series and we have label templates for that, but we need the background artwork for the label. The artist's name and signature will be presented and the goal is for the label to be a piece of art first, then informational label second. We've attached pictures of the previous label and the artwork that went with it. For this artwork, we are looking for someone to recreate Three Wolf Moon, but instead of wolves howling at the moon, it would be the four faces of each party involved making unique faces (Cole, Matt, Pat and Brij). So one or two could be howling, one could be looking off in the distance, one could be staring into the eyes of the consumer, etc. I've attached pictures of each individual and the Three Wolf Moon shirt. The label will be 4x8 with .25 bleed on each side. The artwork in question is the boxed item on the label. We can size it down into the label if you make it bigger, as long as its high res.
What to avoid
Too goofy or too cartoony faces should be avoided if possible. Definitely want it to be professional/artistic and let the idea be the funny part.
It will be 4x4 after all said and done but it can be an 8x8 or whatever if we can shrink it down.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Pontoonbrewing collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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