alan NS got their new product label by running a design contest:
Tumbled Granite - Create a new wine brand for family owned Washington winery
Check out alan NS's Product label contest…
Food & Drink
Rocky Pond Winery
Description of the product
Background – We are a small family owned winery in Washington State – Rocky Pond. We are looking at creating a new brand that will be a single item Cabernet which will be crafted from our incredible vineyard that slopes gently down to the foot of the Columbia River. We want the image and style of this new brand to be very different from our current brand. The wine will sell for around $20.
Description of the product target audience
The consumer of this wine is likely to be college educated, urban professional between 29-59. It will likely be 60% men 40% women. It will be a consumer that is familiar with the wine industry and is looking for a wine that visually appeals to them and looks expensive.
Wine Label Story - Over 10,000 years ago, during the ice-age, incredible floods from Montana carved out the canyons of the Columbia Valley and forever change the landscape of everything in its path. These were the greatest floods the world has ever seen before or since with water 400 feet high travelling at 60mph. The sheer force of the water was powerful enough to pick up hundred-ton granite boulders from Montana and tumble them down the Columbia River basin depositing them throughout the vineyards of Washington State. We like the name Tumbled Granite and see different ways that a design could be created around the name. Whatever the design it needs to look like at least a $20 bottle of wine. Possible Option 1 – create a graphic design around a boulder and grapes/vineyards. We are open to absolutely any style of design. It could be black and white or very colorful. It could be realistic or very stylistic or interpretive. It should pop when it is on a crowded wine shelf and needs to be easy to read. Possible Option 2 – Just do a design based on the brand name and make it unique in the fact it will pop of a very crowded wine shelf. Create a visual graphic using the name that will be interesting, memorable and eye-catching. Whatever design the other secondary information that needs to be on the label are: ‘by Rocky Pond Winery’, ‘2018’, ‘Cabernet’ and ‘Columbia Valley, WA’ The label will go on a Bordeaux wine bottle. The same bottle you would generally see Cabernet wines in.
What to avoid
The label can not look inexpensive
We can do a lot of different sizes including die cuts, embossing and foils
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alan NS collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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