derek 4h got their new product label by running a design contest:
Unique Label Artwork for Moringa Tea that will Pop on the Shelf
Check out derek 4h's Product label contest…
Food & Drink
Other color requirements
Pop Art colour palette; Bright colors
Mortea® - Moringa Instant Tea
Description of the product
Moringa Instant Tea has similar attributes to the traditional South African Rooibos tea and Caffeine-free. It is a tea with numerous health benefits, even than what Rooibos tea has. Moringa Instant Tea can almost be hailed as an elixir. As per the product name, it is an instant tea powder that does not require a tea bag or seeping and can be enjoyed hot or cold. The product brand MORTEA is a combination of Moringa and Tea. But can be interpreted as being more than tea as well. The brand tagline is ‘More than tea - more than flavour, more than a health drink, more than a conversation piece - It's Mortea’.
Description of the product target audience
Tea drinkers, beverage consumers, health enthusiasts. Not gender, age or income specific. Moringa is well known around the world and hence we are looking for international designs Socially active consumers Travellers Can collectors Foodies
We want to see MORINGA, POP ART, Pop Art COLOUR PALLET. Use the MORINGA LEAF in creative ways that incorporate POP ART features and elements. We want to celebrate this uniquely formulated health tea with a label that will immediately attract attention and inform the potential consumer that this is not just a tea, it is a Moringa tea that can be consumed for enjoyment, refreshment and offers above-average health benefits. Therefore, the name Mortea. We are looking for a very specific design and style where we expect the artist to explore the following concepts of design: Primarily the use of Pop art, Andy Warhol colours and Tom Fedro styles or expression Modern Art styles. They used the Pop Art colour palette with lively expressive colours! Don't play it safe with this design - go extravagant! BASE THIS DESIGN MORE ON THE MORINGA THAN ON THE TEA. Mortea® must be seen as a unique and distinguishable brand between other tea products and brands on the shelves. Information that needs to be included on the label is: Company Name: Source Herbal® Brand name: Mortea® Product name: Moringa Instant Tea Flavour: Strawberry vanilla, Lemon Ginger, Peach or Original Weight: 150 g Typical nutritional information tab Bar code area As well as the normal information allocated to the back of a tea packaging. This is a premium tea will be available in a range of four different flavors going forward. For this contest, we would ask you to work on the PEACH flavor please. We will work on the other flavors together with the Winning designer in a 1-1 project after the contest.
What to avoid
Mundane designs Illegible text Colours that do not complement each other Culturally offensive designs Typical tea packaging
Width 65.8 mm dia. Height 100 mm Composite Tin with a Metal lid. Label size: 222 mm wide x 100 mm high (leave 10 mm on all sides clear of text and the barcode)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
derek 4h collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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