kenbonninjr got their new product label by running a design contest:
Vintage-inspired & hip carbonated wine bottle labels
Check out kenbonninjr's Product label contest…
Food & Drink
Hi-Wheel Wine & Mead Co. is out of Portland, OR and produces lightly carbonated fruit wines of about 6.5% ABV. They drink much like a hard cider, is crisp and refreshing. They are opaque in color, light yellows, oranges or pinks. General feel of the products is hip, fun, with a bit of whimsy tossed in. Due to federal law, they must be called a “wine” even though it feels like a hard cider (which is technically an apple wine, mandated to be only apples). Settings for these wines would be a pub, gathering of good friends or a BBQ. Target audience are people who like quality, food in non-fussy atmospheres, and craft beer & spirits. They probably craft, knit, bike, garden, play an interesting musical instrument, and other interesting hobbies. When the fruit wines are on tap a pubs, the majority of the drinkers appear to be women.
What's your vision?
GENERAL FEEL Vintage-ish packaging to catch the eye on a store shelf of chilled ciders and wines - around 1900's. Something that stands out, fun, whimsical. Attached are some images that embody a general direction. A bold vintage fruit is an idea. I want a label design that will allow for variations with a consistent style; search on the internet for images from "Cisco Brewers" out of Nantucket, and that'll give an idea of one design direction that appeals. Attached is the company logo - I want it on the bottle, but it doesn't necessarily need to be most prominent. Feel free to mess with it to fit the feel of the label (and also as a potential asset for a card). Font in the logo is Appareo, which I like quite a bit; not required for final design. DESIGN SIZE The maximum area design area is 4" tall and 8" inches around. They'll need to be space for the UPC code, as well as a general product description. OTHER Ultimately, I want a set of four labels (one for each flavor), as well as business cards & a 6-page product website. I understand the contest is for a single bottle label, so let's start there; I'd very much like the winner to complete the follow-up labels & cards at minimum, but that's not required. Great bottle labels are the most important.
Attached files include: 1) 500 ml bottle with product 2) The current company logo as an Illustrator logo 3) Interesting images & label examples FEDERAL LABEL REQUIREMENTS Labels require the following information: Name of the product (“Ginger Lemon”, “Ruby Zozzle”, “Lime Habanero” or “Lavender Lemon”) “Made & Bottled in Portland, OR by Hi-Wheel Wine & Mead Co.” The volume of the bottle (500 ml) The alcohol content (6.8% ABV) shown somewhat prominently “Carbonated fruit wine with spices” “Contains sulfites” The standard government warning: GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. Useful federal information: http://www.ttb.gov/wine/wine-labeling.shtml http://www.ttb.gov/pdf/06-08-expo-sample-labels.pdf Four labels are ultimately requested (names and brief descriptions): Ginger Lemon Spiffy - A refreshing carbonated lemon wine infused with ginger Ruby Zozzle - Fizzy grapefruit wine Lime Habanero - A spunky carbonated with heat Lavender Lemon - A refreshing carbonated lemon wine infused with lavender
$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kenbonninjr collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
consumers of 30-45 age group, corporate/business people
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
21 years old and up!