etjulchen got their new product label by running a design contest:
Well briefed spice range label creation, possible follow up jobs, don't copy the style of the example in the briefing
Check out etjulchen's Product label contest…
Food & Drink
Tweed Real Food
www.tweedrealfood.com the website hasn't launched yet, still work in progress and will be based on look of label design.
see briefing, product range
Description of the product
Tweed Real Food is an artisan food range which consists of Balsamic Vinegars, Olive Oils, Meat Rubs, Spice Blends and Salts. Perfect for, but not limited to BBQs. The products are blends of unique flavours handcrafted in the Northern Rivers. Our ingredients are pure without artificial additives resulting in outstanding flavours. Behind the brand is a family that has been farming the Australian country for many generations. We value the process of growing a crop, we appreciate our country and respect the life of animals.
Description of the product target audience
Approx. 30-45 years old Australian Hipster, fairly masculine. Well educated, creative thinker. Great sense for detail, informed about what is going on in the world. Doesn’t want a quick score, but rather a unique product of high quality Looks for originality, sustainability and authenticity Likes to spend money on quality food Likes to shop at delicatessen shops and markets Supports local, buys fresh food & artisan goods
Please design a unique product label template that can get used for our whole product range respecting the design brief attached. A label that is unique, stands out, is rather disruptive, not too traditional. BBQ theme but not too obvious. See design inspiration in brief, simple but catching your eye. The tamper label needs to be the same for all products.
What to avoid
Do not copy the style of the example initially included in the design brief. Rather work off the design inspiration included.
see design brief
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
etjulchen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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