Wrattonbully got their new product label by running a design contest:
Whisky Label for existing brand
Check out Wrattonbully's Product label contest…
Food & Drink
LTD - Luke Tocaciu Direct
LTD Single Malt Tasmanian Whisky
Description of the product
A very small batch of Tasmanian Whisky produced exclusively for and funded by an online wine community. I am a winemaker that has explored the world of spirits with this ultra premium batch of whisky that was matured in Cabernet barrels.
Description of the product target audience
25-50 year old wine drinkers in Australia. This would be a luxury item as their spend on wine would be $10-$25. This will retail at around $100 AUD for a 350mL bottle.
Design a front label that is bold but classy. A modern but boutique design in line with trendy Gin and small batch whisky. LTD Spirits logo should be clearly visible but not necessarily as much focus as the wine label. Colours I like are gold/black on white or gold/white on black. Can be printed on a label with the sizes mentioned or a full screen printed bottle as a option. I like the idea of a fancy boarder or bit of embellishment. Map of Tasmania, wine barrel, scrolls are some ideas. OR clean and simple (not as simple as the wine label) The word WINES under the logo should be replaced with SPIRITS Must have Single Malt Tasmanian Whisky on it. bottle number x of 1000, 350mL, 43% alc/vol are all filler text that should appear somewhere. There needs to be room for about 80 words of the story on either front or the back. Back label isn't as important but should be consistent with the front.
roughly 70mm wide 80mm high. To fit the bottle S3888 attached 78mm wide 178mm tall
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Wrattonbully collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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