vprevin got their new product label by running a design contest:
Wine label @@@design for Dell'uva Wines
Check out vprevin's Product label contest…
Food & Drink
Dell'uva is the most exciting new boutique wine startup in Australia. Dell'uva is quite different from all other Australian wineries. Over the last decade we have scoured the vineyards of Europe to find the finest grape varieties that will flourish in the sun drenched precambrian soils of Australia to produce the richest and the most flavoursome wines in the world! Having brought the first vintage to bottling we are overwhelmed by the depth of colour, aroma and taste of our wine. We use only organic methods and produce hand crafted single variety batches concentrating exclusively on quality over quantity. We plan to release 12 premium varieties in our fist vintage.
What's your vision?
Our Aim is to commission the creation of a Label for our wine bottles that conveys elegant simplicity and premium brand value. Our fine wine will retail at an average price of $50 per bottle. We plan to distribute our wines though the finest restaurants in the country as well as through social media and a by invitation only cellar door. We are principally seeking creative content which projects our brand values.
Although we are principally looking for labels for Bordeaux bottle styles the specific design will need to be customised for each variety. The successful designer will be awarded continuity of work following this first engagement as our business evolves and we launch new varieties. The varieties we intend to launch with are as follows: Montepulciano, Graciano, Saperavi, Carmenere, Primitivo, Lagrein, Dolcetto, Sagrantino, Sangiovese, Barbera, Mencia, Nero d'Avola, Negro Amaro, Aglianico. Although we have not yet developed a Logo, we have chosen the name Dell'uva as it means "vine grape" in latin languages. We envisage that from bottle to bottle from variety to variety the Dell'uva Brand will remain consistent in a prominent place on the bottle. In terms of "Copy" we need to have the following words on the bottle 1. the Brand "Dell'uva" 2. the Variety say "Montepulciano" 3. the region "Barossa" 4. the year which for this vintage will be "2012" 5. We have a tag line which reads "excellence from the ground up" which could be included on the label but we will leave this to the discretion of the creative designer. To exemplify the term "Elegant Simplicity" I believe that apple products are designed with this principle. That is minimalistic in shape and use of colours. More is less. Good examples of premium designs appear on the link: We believe the palette of colours used should that imply richness, sophistication and premium brand value Typically in Australia it is usual to print the alcoholic content and the volume of the bottle contents on a back label, which is not part of this contest The size of the label is up to the discretion of each designer but assuming portrait format on a Bordeaux bottle the size should not exceed 80mm wide by 160mm high.
A$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
vprevin collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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