Dean C got their new product label by running a design contest:
New Wine Label for emerging Market
Check out Dean C's Product label contest…
Food & Drink
Yuan Family Vineyard is a premium wine company new to the market place. It's main target is middle class online sales with some high end products to be rolled out at later point. We need to be about to adapt the label style for variety (example: change colour) and lift the label style for the premium sector. ( use of foils, embossing, high build inks etc.). Please be aware of production costs as this is a private label for customer and short run printing cost a VERY EXPENSIVE
What's your vision?
We will be producing both RED & WHITE wines ( as designers you only need to produce 1 label style and we can adapt the style to White wine) For this exercise let use these details. Yuan Family Vineyards 2013 Shiraz 14.5% Alc/Vol We would like a slightly MODERN EDGE to a traditional style label. The customer wants french style label with Vineyard , Manor/Winery & Lions on the label. This wine will be exported to China and these style labels are on every shelf. We would like to adapt a modern edge to them and DO NOT want 1950's style. If we use foil or spot varnish please keep labels consistant to reduce production costs Most labels will be on a Claret style bottle and can be up to 120 mm high and ~ 80-90mm wide. Label can be any size or shape but must be able to be machine applied Obvious the smaller the label size the less costs which is preferred.
I have uploaded an example of the style lion customer likes ( PLEASE DO NOT USE THIS EXACT LOGO as it is trademarked by a LARGE multinational company , its an example) As designers please keep the label design clean without the use of too many colours and printing plate pushing the label production cost up. We will try to be very responsive to feedback and questions. We have been asked to make this label for a new customer and we are trying VERY HARD NOT to create another French style rip off label.
A$659 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Dean C collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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