Bec-Hardy-Wines got their new product label by running a design contest:
Wine label for premium wine targeting 25-45yr olds
Check out Bec-Hardy-Wines's Product label contest…
Food & Drink
Bec Hardy Wines
Apple Of My Eye - Shiraz 2021 (McLaren Vale)
Description of the product
Releasing a range of 'Idiom' wines targeting the younger market. They are at a premium price point (between $30-$50/bottle). Looking for quirky labels that will stand out on a shelf with bold text so easy to read.
Description of the product target audience
Looking at 25-45 year old market.
Wine label (must be specified size). Images to fit with the name. Include on front label; Wine name Variety and vintage Region (McLaren Vale) Needs to stand out on a shelf. Bold, bright, fun. See file for example of past Idiom wines. Please use bottle shot provided to show off label.
What to avoid
Please do not use the Bec Hardy logo or 'Bec Hardy' name on the front label.
140mmH x 70mmW
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Bec-Hardy-Wines collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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