Our names are Benoit and Marianne. We studied business, our background is finance and marketing. We worked for 8 years abroad (New York and London), in banking (for Benoit), and marketing in FMCG (for Marianne). In 2013, we came back to France, knowing already that we wanted to give our lives more purpose, more time, more in sync with who we are and with nature. We got married in 2014 and left 2 weeks later for one-year travel around the world. Somewhere in New Zealand, whilst visiting a vineyard from the new world, we had a “ha ha” moment: what if we were to launch into the wine business? We’ve always been amateurs, we had spent in the past a lot of time meeting wine makers. We liked the stories of the people we met, we like the product, it fitted our desires. It was a life project that made sense to us. From dreaming to realisation, it takes some time and planning. We found our property in 2017: 12 ha of Beaujolais wine in Morancé, in the “Pierres Dorées” land.
Why Rive Droite (de la Saône)? We are playing with different references here. We are from Paris where you are either from Rive Droite (right bank) or Rive Gauche (left bank) of the Seine river. On the right bank, you are modern, either a banker or a hipster but loud and arrogant, on the left side, you are bohemian, intellectual and snobbish, even scornful some would say. Here in Beaujolais, we are on the right bank of the Saone river as we were in Paris, and always will be the “Parisians”.
Our wines are produced in the Beaujolais region as per the typical Beaujolais Protected Designations of Origin (PDO) requirements. It includes as well a range of wines which are Protected Geographical Indications (PGI), i.e. including a broader variety of grapes (therefore less immediately recognizable by the customer).
In Beaujolais, wines produced are fruity, light bodied, in line with current customer taste, with a single grape (Gamay). 90% of Gamay produced in the world is from around here , making it very specific to this region. But Beaujolais has been suffering from the “Beaujolais Nouveau” image, which suggests cheap and poor quality wine, casting a shadow over all the other wines and making customer forget that there is more to find here.
To us, there is only one way, up. Up in terms of quality (increased perception of quality through technical improvements) and impact on environment (sustainable production). As quality at affordable price must supersede Beaujolais PDO and image, PGI wine will take a larger place. Our story is about quality (we take the time to do things the right way), affordability, ethics (certified sustainable agriculture, all done with a tiny team with a family approach). Although this is what we strive to offer, we must not forget that if we chose to offer more “unusual” wine, these are still from a specific unique terroir
For this contest, we want to focus on our Beaujolais Nouveau wine
• Client expectations: Low. This is a wine you drink very young during a traditional event in November. To most, it has a cheap and festive image, but we’d like to drop the cheap part and up it to convivial
• Taste specificities: Fruity, drank just after harvest
• Technical itineraries: Simple but no cheating
• Retail price : 5 – 8 €