mike2R got their new product label by running a design contest:
New Wines Labels for Product Launch into China
Check out mike2R's Product label contest…
Food & Drink
Nugan Estate 3rd Generation & Nugan Estate Stompers
Description of the product
We are requiring two similar labels for launching into the Chinese market. The wines are all product of Australia. The Nugan Estate 3rd Generation will be for entry / lower level wines, and the Nugan Estate Stompers will be for a more premium range. There will be red and white varieties under both of these labels.
Description of the product target audience
Chinese middle and upper class.
We are looking at launching this wine brand in China. The name of the brands will be ‘Nugan Estate 3rd Generation’ and 'Nugan Estate Stompers', it will for both red and white wines. The labels needs to look elegant and clean and it should be very font driven. Although both labels will not need to be identical, they need to be recognisable as belonging to the same 'family' of wines. The labels needs to stand out on a crowded shelf and be very easily noticed from 4-5 feet away. Please put all your designs either by themselves or if you put it on a bottle please use a traditional claret bottle for the red labels, and a chardonnay bottle for the white labels. We will require two versions of each each label, one with colours predominantly lighter and greener for the white varieties, and a darker / red label for the red varieties. We are certainly open to a variety of designs or label treatments to stand out including foils, embosses or other textural ideas. We are not interested in vineyard imagery.
What to avoid
Vineyard Imagery and please no Chinese font. We want all fonts in English.
Open to a variety of options.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mike2R collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
middle to high income individuals (primarily middle). Price range per bottle: $18-$30. Age range: 26-40 year olds. New g
To clean the grates on your bbq.
We all love gin. This particularly new gin is equally loved by gin and apple and Dolomites lovers. Mostly it is enjoyed