yxranching got their new product label by running a design contest:
Need young, hip creators for third career adventure!
Check out yxranching's Product label contest…
Food & Drink
Season Three Vineyard
Wine - Mourvèdre, Malvasia Bianca, to name a few
Description of the product
Looking for wine label for future wine offerings, reds, whites and rose.
Description of the product target audience
Female, 25-55, hour north of Austin, Tx, average income
We are open to Art Deco, Art Nouveau, overlay styles, eclectic styles, references to our ranch history, in family since 1879. We love all things European - lived in Italy, matriarch born in Germany, adored all aspects of Downtown Abbey, costuming, music, set design. Season Three is reference to “new season” in our life to work together. I’ve added a few sketches I did from either old posters or jewelry inspiration.... design doesn’t have to follow these leads if designer has another idea!
What to avoid
Orange or red as dominant color, high contrast colors (except black and white), standard fonts, references to tv show seasons, Texas theme, rustic theme, nature focused (could be accent), the number 3,
Standard one piece label
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
yxranching collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Kelly came in with one simple design and captured the essence of what we wanted. She definitely is an artist and that comes through on her work. Communication between us has been a pleasure and I will definitely use her for any other designs we need in the future.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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