helloa9 got their new product label by running a design contest:
Yusa - Energy Drink
Check out helloa9's Product label contest…
Food & Drink
Yusa - Plant-based Energy Drink - Mango & Pineapple
Description of the product
Yusa is a healthier energy drink that is all-natural, low in sugar, tasty and refreshing.
Description of the product target audience
- Male or female, aged 22-35, no kids - University educated, works in the centre of London, works in sales - rents a flat in city centre - Honest, hard working, who wants to get a bit more out of life - At home likes watching sports and likes being active, tries to go gym 3 days a week and takes part in team sports. - Use to look forward to weekend drinking but now wants to do more with their life and get out and be active, get out of London at the weekend to mountain bike, hike and trek, tough mudders, marathons, fun runs, park runs. - Likes going on skiing holidays in Europe. Enjoys short city breaks, not long family holidays. Goes away with friends. Likes travelling. - Has an iPhone and uses Facebook and Instagram. - Gets enjoyment from following health trends and getting quality food. - Would purchase lunch from a places like pret and itsu. Shops four/five times a week for dinner. - Would consume Yusa at work to stay focused and before exercise. In the afternoon if they have a busy schedule.
Front of can only Must contain the following wording on the front of the can: Yusa (Brand Name ) We do not have a logo, we would like a font that fits the design Energy from Plants (Key Message) Mango & Pineapple (Flavour) Naturally Caffeinated with the Guayusa Leaf (Secondary message) We like the style of a bold colour above and below the key messages on our can. We want to try and find a design that is a little more unique to Yusa, something that is only identifiable to our drink, this could be done for example through texture or pattern bringing in the idea of the Guayusa leaf that we make our drink from or the Amazon heritage. Everything we want has to have subtlety! We would like to see how it would look on an orange and black and orange and white colour scheme. We want the can to stand out on shelf as it's a challenger brand but don't want it to be aggressive. The product is all-natural with a clean list of ingredients. It has a more premium price point than other energy drinks. Our key ingredient comes from the Amazon in Ecuador (Amazonian theme not essential to the brand). The drinks need to look tasty and refreshing. They don't have the energy drink taste, they taste fruity and refreshing and are made from only water, plants and fruit juices. Mango & Pineapple is our flagship flavour but there will be other flavour's extensions so the brand theme needs to be transferable across the other flavours.
What to avoid
We do not want a full blown Amazonian can Images of fruit Stock imagery No clip art images No green can's No designs that make the drink look like it's artificial or unhealthy
Slim 250ml aluminium can (Red Bull type). Front only.
£629 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
helloa9 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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