Phil & Judy got their new product packaging by running a design contest:
Be part of something sweet with La Rocca
Check out Phil & Judy's Product packaging contest…
Food & Drink
Other color requirements
cmyk 023910 cmyk 620450 cmyk 831003235 cmyk 9100792
La Rocca Creative Cakes
Description of the product
A chocolate cake lover's dream. Creamy white and dark chocolate truffle made with 35% cream, layered on Devil's food cake.
Description of the product target audience
Female decision maker to satisfy the entire family Looking to appeal more to urban millennials
1. Cake board - 7" diameter - carrier for the cake (all about branding, no regulatory required) 2. Cake board - 9" diameter 3. Wrap around cake dome - collar (see photos and dielines) - need space for nutritional, ingredients and domicile and UPC code 4. Warp around cake dome - halo (see photos and dielines) 5. Boutique cake board 9' diameter - this does not need to be wrapped, stand alone item - teardrop shape board (additional space for branding)
What to avoid
Do not want: mascot/cartoons no rainbow font no chalkboard style no candles no more brown no hearts no cupcakes or tier cakes (wedding cake style)
See dielines attached
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Phil & Judy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Food Service (Restaurants, Hotels, fast Food Chains, Take away...)
This product will be marketed to the health-conscious millennial mother.
The perfect alternative for any healthy diet. Especially for Keto followers.
There will be different supplements for all ages of adults.
All people who want healthier snack options for everyday life. More specifically, people who are health conscious and wh