m.havers got their new product packaging by running a design contest:
Bottled egg white PECK needing a Sick, minimalist, pure shrink sleeve/box designs
Check out m.havers's Product packaging contest…
Food & Drink
PECK Free Range Egg Whites
Description of the product
Our product is a long life, ambient stored, free range egg white. The product will be made using UK eggs from UK farms. The product will appeal to consumers that are more affluent/have disposable income, and those who use the whites, not wishing to waste the yolks
Description of the product target audience
We will be launching the product as both a 1ltr PET bottle for retail consumers, and a 10kg bag in box for trade/food service customers. This contest is for the design of the bottle sleeve. A large portion of people currently using this kind of product are within health and fitness or home baking/cooking, aged between 25-45 with a higher than average income. Bottled egg whites is a very small market within the UK, so the packaging needs to show very clear, concise information to convey that it is in fact eggs..... in a bottle.
What to avoid
bright colours with loads of imagery. There is currently a product on our website that is a bottled egg white, and we hate how it looks.
bottle dimensions provided.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
m.havers collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I loved working with Metas. He understood my direction and brand right from the start and was always open to make changes and hear my suggestions and all changes were always made very quickly.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Home bakers, small artisanal users for small horeca applications, and people wanting to consume it "as is" as a chocolat
The core customers are man and women at the age of 60+. Also kids, as many kids products are offered.
Just mix powder with water 1:1, and it can be used like described.
Target demographic consumer: female 2/3, male 1/3. Age 14-35. Urban, social, on-the-go. Rio Mints offers extraordinary
Check out other food & drink design inspiration
We love talking design:
4 days ago | 23 min read