mike.hugh got their new product packaging by running a design contest:
Create an iconic, modern package design for matcha green tea powder
Check out mike.hugh's Product packaging contest…
Food & Drink
100% Organic Matcha
Description of the product
We are a new company launching our 100% organic matcha (finely ground, green tea powder) sourced from Kyoto, Japan, and selling to the U.S. market. Our matcha is premium quality, sourced from a generations-old family producer. Whilst matcha is associated the ancient traditions such Japanese tea ceremony, instead we are emphasizing its powerful health benefits, delicious taste and how easy it is to get into your daily diet. Our matcha powder can added to smoothies, baked foods, lattes, or drunk straight as a hot or cold shot. Matcha is sometime associated with the complex and very traditional tea ceremony but instead we would like to present it as a great tasting, convenient extremely healthy drink or ingredient which can be enjoyed by everyone.
Description of the product target audience
U.S. (and later European) market, health conscious folk of any gender, 20-50 years old, relatively high income level, open to new cultures and their food, maybe high level of education, urban, interested in fitness and wellbeing, active lifestyles, foodies, clean eating.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
mike.hugh collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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