Fahad FF got their new product packaging by running a design contest:
Create packaging for a revolutionary protein drink!
Check out Fahad FF's Product packaging contest…
Food & Drink
Other color requirements
Pantone colours preferred
PROTEIN VITAMIN WATER
Description of the product
Barracudos health drinks keep you totally hydrated when you’re on the go, and they’re packed with B vitamins to bolster your natural energy stores. Each bottle has a hit of protein for muscle recovery, without the usual dose of carbs and fat. With just 45 calories and no sugar, you’ll feel light and energised.
Description of the product target audience
Our target people are 18-34 Excercise regularly Social & connected Assertive & aspirational Urban / Metropolitan Image conscious Busy
I have attached our current shrink sleeve design for our bottle. However, we want to revamp the sleeves. We want to stick with the bright colours but would want to explore what else can be done to help make the sleeves look better. At the moment the sleeve covers the entire bottle. We would like to explore a sleeve that showcases the drink, which is clear like water. All designers are given the creative freedom to design what they feel brings the brand to life. Please feel free to visit our website and social media pages to get a feel of the brand. We need something that will stand out on the shelves and makes the customer think this drink will improve their fitness/health. - PLEASE NOTE - For this particular project we would like you to re design the 'Raspberry & Pomegranate' flavour ONLY. If the contest is successful and a designer is selected, then we would like to work privately with this designer to complete the 'Mango & Peach' flavour for an agreed fee. (We have added the Mango & Peach flavour sleeve design in the files for reference only. We do not expect you to design this flavour in this contest. Only the Raspberry & Pomegranate please). There is also a potential for the winning designer to work one on one with us to design a supplement range we will be launching in 2 months.
What to avoid
No fruit pictures. Please stick the information already on the current sleeve, i.e ingredients, nutritionals, etc.
Attached files showcase all dimensions.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Fahad FF collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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