Geoff and Jo got their new product packaging by running a design contest:
Create stunning new packaging and label for Coconut Greens
Check out Geoff and Jo's Product packaging contest…
Food & Drink
We sell a new product called Coconut Greens. It is an organic health food supplement combining coconut water and supergreens. Our target market is busy people who want to be healthy. Things our audience love are coconut water, Lululemon, paleo, vegan, green smoothies. Our hook line is Love coconut water? Need more greens? We are a social enterprise organisation called Dose 4 Dose and we donate 5 years vitamin A to vulnerable children for every tub we sell. We are Australian and we live in Melbourne and manufacture in New York and are targeting Australia and the US primarily and will expand beyond this later.
What's your vision?
We have a physical product and are selling it in retail and our website www.coconutgreens.com a logo for coconut greens and Dose 4 Dose. We want to revamp our packaging and label and leverage this imagery on our site. I'm reasonably happy with our logos and the paper bag style background but want a more engaging packaging so that it will pull of shelf more readily in retail. I like the earthy feel and had the idea that the packaging would look like a rustic paper / hession shopping bag with illustrated grasses / veggies coming out of the top. I'm open to moving to a pouch instead of a tub for packaging and would like to be environmentally responsible.
I like the style of the coconut greens logo central pic and text but would be open to echanging the wheat looking pics for more spinach / broccoli looking imaging. Keep in mind the audience skews female and 25 - 45 age group. Think of the average Pilates / yoga Lululemon girl who likes to post their healthy food and activities on Instagram.
A$989 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Geoff and Jo collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our customers are primarily health-conscious women between 30-55 who value natural ingredients, but purchasing decisions
The target group is women, between 25 and 40, with a good to very good income from Germany. She likes to have an eye-c
Age 21-45 Male & Female who loves partying, going out, drinking, clubbing, chilling, etc.